I join a Behavioral Design consultancy, where I learn to design thinking completely about the user and their context. I discover how the human brain makes decisions (sometimes irrationally, thanks to the cognitive biases of the human brain). In charge of the design area.

I run prospecting campaigns on LinkedIn + Wallaxy. I establish the target and the pain that I solve with my service, I create high-converting landing pages, I use LinkedIn to find qualified leads, I create segmented databases in Wallaxy and I execute multistep campaigns. Through this strategy I get my first project of more than 9,000 €.

Project Manager of different campaigns for public institutions. I create the spot for a campaign to be advertised in cinemas. I define the creative concept of the campaign, manage the casting with the protagonists, record and edit the audiovisual piece and design the final creativities of the campaign.

I got trained in Branding with Ivan Díaz from Grávita Consulting. I strategically define brands for public institutions, entrepreneurs and SMEs. I define the personality, values, mission, vision and build a differential discourse. I connect brands with their public in a different way than their competitors. Once the brand is defined, I design and build its meaning through Visual Identity and Tone of Voice.

I am responsible for the image transformation of an iconic karaoke in Bilbao. I design in Photoshop the makeover, manage the production of the decorative elements and participate in the set-up. I communicate effectively with all the agents involved to find solutions to the problems that arise.

COVID shows up and stops all events, so I'm out of a job. I start working as a freelancer, looking for my own clients and fully manage the projects. I design the Visual Identity and web in Wordpress to improve the digital presence of other entrepreneurs.

I start my career as a Graphic Designer in an agency specialized in events and street marketing. I learn about production processes, become a versatile professional and develop a critical eye and attention to detail. 
I assume greater autonomy in project management, talking to suppliers and clients to meet deadlines. I work efficiently under tight deadlines and make decisions in case of unforeseen events.